Beachbody Branding Builds Relationships for Beachbody Coach Business
The Beachbody Coach business is relationship marketing at its best with the power of infomercials selling your brand. Promotions are also in other media such as newspapers and magazines as well as trainer events and interviews. The NYTimes.com wrote an excellent three page article on the history and phenomenon of P90X.
Tony Horton, creator of P90X, is the most popular face of Beachbody. As you can see in this article, Horton keeps himself busy promoting P90X and the Beachbody brand by touring all over the world. He facilitates workouts for congress and tours military bases. The P90X brand is known which makes it easier to sell, especially if you combine your own experience with one of Beachbody’s products.
P90X is not the right fitness program for everyone though. That is why Beachbody creates programs for specific groups of people. Insanity is a newer in home dvd program that is pure cardio and uses only your body weight. This has become an incredibly popular workout program for military members who want to get a ripped, fit and in the best shape of their lives.
One of my favorite programs is Turbofire. It is a fun kickboxing, turbo, cardio program by Chalene Johnson. Chalene is a very motivating trainer for women and due to her success with Turbo Jam, has a really strong following among women.
Ten Minute Trainer is Beachbody workout program put together by Tony Horton. This program was designed to extinguish the excuse of not having enough time to workout. Busy stay at home moms with children could do this workout.
Although there are several other examples of targeted Beachbody workout programs (such as Body Gospel, a one of a kind workout routine that uses gospel music, faith, prayer, and journaling), I think you can easily see how the Beachbody brand is out there. As a relationship marketing company, Beachbody is already out there startinmg relationships for thier coaches.
Having a well-known brand and people already thinking about your product before they even know you are a Beachbody Coach is powerful. If you read my profile, you will see that I wanted to know how to sell P90X before I even knew about the Beachbody Coach business. Now, that is powerful.
It is easy to get started as a Beachbody Coach. You can get started for less than $40 for your business kit or take advantage of my favorite starting package that you can only get when you sign up as a new coach. You get your business kit, a workout program of your choice like P90X, Insanity, or Turbofire, and Shakeology on Home Direct for $169. As a coach, you receive a 25% discount which means programs like P90X will cost about $90 and Shakeology will also cost $90. So the $169 first time coach package is a great deal. It will save you $51 and get you off to a good start in reaching your fitness and financial goals.
Learn more about the Beachbody Coach Business.
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